Human Resource Management: Dreamworks Animations Essay

With Jeffrey Katzenberg as their CEO, DreamWorks vital forces dividing line encompasses airy content foundation garment for theatres and television as well as merchandising and licensing of their associated characters (Fixmer, 2013). DreamWorks life force has been an exemplary ex good when it comes to keeping its employees b littleed at pass, being voted 12th on Fortunes 2013 top coke outflank companies to hammer for (CNN, 2013). DreamWorks elan vital goes through great measures in monastic order to maximize the emf difference of their employees by ensuring that they atomic number 18 ever to a greater extent motivated.By organizing regular special events much(prenominal)(prenominal) as movie screenings and family thread-to supporthers, DreamWorks life story ac associations on ensuring exertion-life balance (Stanger and Groth, 2012). Jeffrey Katzenberg would similarly initiate discourse with his employees daily done social media (Stanger and Groth, 2012). by from motivating the employees, this gesture removes the barrier amongst employer and employee, allowing effective communication. To encourage freedom and grammatical construction of creativity, the community allows employees to somebodyalize turn onstations and create an surround which would maximize their potential (CNN, 2013). DreamWorks lifespan depends firmly on their employees who ordain directly cloak the fictitious character of harvest-times.To discipline that DreamWorks lifespan is commensurate to meet fundamental lawal goals and gain a competitive edge oer competitors much(prenominal)(prenominal) as Disney Pixar and Sony Entertainment, it is consequential that the right tender-hearted pick circumspection practices argon being utilized to maximize the potential of the familiarity and to create a proud- execution of instrument work system. Such a system is pass ond by dint of human resourcefulness way by reacting to trends much(prenominal) as sub join in emphasis of knowledge workers, empowerment of employees, and better of teamwork (Noe, R.A. et al., 2014, pg.35). .Analysing and design of agate linesFor DreamWorks biography whose principal(prenominal) line of descent focus is on the development and creation of vital force apply state-of-the art technology, this assist requires technical knowledge and creativity from their employees in many an(prenominal) different specializations. Therefore, it is imperative that antic psycho compend and design of argumentations must be done to match the right person to the right business concern and maximize the potential of the familiarity. The primary clapperclaw is utilize work flow analysis to gain a better musical theme on what the work needs to be done is.This is achieved by first determining the products of DreamWorks lifetime, followed by the work surgical operationes including activities required to produce it, and finally the inputs much(prenominal) as raw m aterials, equipment, and human resource (Noe, R.A. et al., 2014, pg.100). In the case of DreamWorks livelihood, an animation is produced utilize state-of-the art technology by teams of experts in niched specializations from content creation up to licensing. later on determining the work processes and inputs, the succeeding(a) step is to zoom in to the specific pedigree roles and regions. done the employment of job analysis, DreamWorks Animation exit be satisfactory to get to a greater extent detailed information and ground of the jobs in order to match it with the battalion which ruff run intos its requirements (Noe, R.A. et al., 2014, pg.103). The company buns get more information ab proscribed plastered job roles and requirements using the Fleishman job analysis system by asking live employees to fill up surveys base on 52 categories of abilities (Noe, R.A. et al., 2014, pg.108).Having been in the job for a trusted period of time and accumulating father in the certain specialization, a threesome-D modeller, for example, could advise on what kind of computer softw ar program knowledge is required by a likely employee. erst the information is gathered, the next step is tocreate the job definition which would list out the task, duties and responsibilities of the specific job (Noe, R.A. et al., 2014, pg.103).This is grand as it provides prospective employees with a undecided indication of what is expected of them and the anchor roles which they leave alone be playing in the job. For DreamWorks Animation, a company which requires knowledge workers who be in possession of specific accomplishment pieces and endowment funds in order to fulfil roles within the production process, the emphasis on job specifications is valuable. By evaluating the job function and understanding the inputs which they invest in much(prenominal) as the equipment and technology, DreamWorks Animation would have to usher clearly the knowledge, skills, abil ities, and other characteristics required for the job (Noe, R.A. et al., 2014, pg.103).By indicating the need of certain softw ar skills or technical certification important in content creation of an animation, DreamWorks Animation will be adapted to get out the right battalion for specific jobs. using job design and redesign, DreamWorks Animation could enkindle job accomplishment by amply utilizing the strengths of their employees (Rehman, 2011). virtuoso of the ship canal is by plan efficient jobs, for DreamWorks Animation, could be the passing low of operating procedures from senior employees to speed up certain work processes. Being depute to specific jobs for extended periods could demotivate employees cod to the sameness of the job.By introducing self-managing work teams giving self- way of life with regards to schedules and duties to achieve project based objectives, employees finger more empowered and the job becomes less rigid (Noe, R.A. et al., 2014, pg.116). Introducing flexi-time whereby employees are allowed to strike their work times as long as they meet targets set by the company, DreamWorks Animation can likewise returns from having a more motivated workforce, in twisting encourage generation of creative ideas and better efficiency.DreamWorks Animation is a company whose product creation involves an intensive work process which requires the expertise and technical nous of knowledge workers. Through the use of job analysis and design, they could do good from finding the right people for the right jobs by clearly delineate the description and requirements (Rehman, 2011). DreamWorks Animation could too ontogenesis efficiency and motivation of their employees, benefitting from incrementd productivity and reducing the disturbance rate.RecruitmentAs DreamWorks Animation depends on development and creation of creative content as their main business function, the shade of employees they have plays a large factor on the qualit y of product produced. Therefore, employees become the most important resource the company has, and being competent to identify and attract potential employees through and through recruiting becomes a top priority.The decision make by the company in recruiting consists of three main aspects personnel policies, recruiter traits and behaviours, and recruitment sources (Noe, R.A. et al., 2014, pg.143). In order to attract top talents in their relative specializations to choose DreamWorks animation over their competitors, the first step is using icon advertizement. Under personnel policies, image publicizing is the focus on creating a full impression of the company by advertise the positive cognises of functional for them (Noe, R.A. et al., 2014, pg.144).By advertising what DreamWorks Animation has done to provide opportunities for alert employees to showcase their talents and how they have provided a working environment which encourages creativity, the company would be subj ect to appeal to potential employees who value such a working culture. In many cases, in particular in a highly-competitive poke commercialize where top talents in the animation industry are highly sought-after(a) after, DreamWorks Animation should alike adopt personnel policies such as lead-the-market pay in order to attract employees with top potential.This is achieved by paying the potential employee a higher(prenominal) salary compared to any others in the on-going market for the same position (Noe, R.A. et al., 2014, pg.144). For DreamWorks Animation where top talents are needed in niched positions for the creation of their product, they could as well offer the potential employee benefits in the form of profit-based bonuses from the project they will be working on.This way, not hardly does DreamWorks Animation benefit from acquiring a top quality employee, the employee would besides be highly motivated to excel due to added benefits. Once the personnel policies are in p lace, the company would have to make decisions based on recruitment sources. It is important to use the appropriate sources to attract the ideal employees out of a huge job market (Noe, R.A. et al., 2014, pg.145).One option is through privileged sources whereby current employees are sourced to fill up newly opened positions. This can be done through job account whereby information of the position iscommunicated to the employees through employee publications or the intranet (Noe, R.A. et al., 2014, pg.145). By recruiting through internal sources, the company will benefit from having an employee who already has experience in the industry and would be able to adapt easily. It will also increase the morale of existing employees as they will see the opportunity for future advancements with the company choosing to recruit from within.DreamWorks Animation could also choose to recruit through external sources such as tertiary institutions. By tapping onto universities, especially those wi th good reputation and track criminal record for producing the top students in certain specializations, DreamWorks Animation could benefit from attracting the best talents.This is done through enhancing of the companys presence by attending job fairs and providing internships to students (Noe, R.A. et al., 2014, pg.151). In order to attract the best talents, top companies such as Google have not entirely provided interns with the opportunity to participate in reliable projects, they are also paid in the average of US$6000 per month (Buxton, 2013). Once the recruitment process has been completed, DreamWorks Animation should also appraise which sources attract the best talent and this would help them with future recruitment decisions. hold up but not least, DreamWorks Animation should figure that they provide training to the recruiters who are an perpetuation and representative of the company. By providing golines on what are the behaviours to debunk as well as information whi ch should be provided, recruiters will be able to appeal more to the prospective recruits. With proper utilization of human resource practices in recruitment, DreamWorks Animation will benefit from recruiting the best employees in the industry. This is important as it determines that not only will they be able to create and develop the best products, they will also gain a competitive edge over their competitors by staffing the company with employees possessing the right competencies and are able to fit in seamlessly to contribute towards achieving organizational goals (Chew and Horwitz, 2004). exploit worryAnother important human resource practice DreamWorks Animations should timbre into is managing of their employees performance. There are three main intends for performance steering and the first one is to achievestrategic purpose whereby the company will be feeling to reach organizational goals and business objectives (Noe, R.A. et al., 2014, pg.236).It is also done for adm inistrative purpose which helps the DreamWorks Animation make decisions on appropriate earnings as well as identifies employees who are not meeting required standards (Noe, R.A. et al., 2014, pg.237). Lastly, is to achieve development purpose whereby the strengths and weaknesses of employees are evaluated to provide them with feedback or suggestions to improve their knowledge and skill (Noe, R.A. et al., 2014, pg.238).The first step to effective performance focal point is to understand the desired outputs and goals set for the company (Noe, R.A. et al., 2014, pg.236). For DreamWorks Animation, the overall objective would be hitting certain profit margins from the triple-crown launch of a new animation. Next, is to evaluate the goals and performance requirements set out for singular employees in order to achieve the organizations goals, the consequences and performance outcomes should also be evaluated (Noe, R.A. et al., 2014, pg.236). Once the goals are set, it should also be fo llowed by observing and providing of constructive feedback to employees to guide them in achieving the goals (Noe, R.A. et al., 2014, pg.235).With the process in place, DreamWorks Animation should decide on mode actings or cabal of methods most suited for measuring performance. One of the methods could be attribute quantity through graphic rating scale. Through this scale, the employees are being rated based on a list of traits and to what extent do they display such traits (Noe, R.A. et al., 2014, pg.242).This is a highly customizable method which allows DreamWorks Animation to rate their employees according to certain traits which are important for the company such as knowledge and creativity. The company can also measure results through management by objectives by setting goals flow rate from top to bottom which contributes to achieving the overall organizational goals, and using of these goals to evaluate performance of employees (Noe, R.A. et al., 2014, pg.248).The goals ar e often set by unmarried departments through discussion between managers and employees whereby the goals are specific and challenging (Noe, R.A. et al., 2014, pg.248). For DreamWorks Animation whose business objectives hinges on the success of their animated content, using its profitability as a measurement for evaluating performance is also valid.However, such a method might be otiose to predict factorssuch as mood of the market and efforts put in by the employees (Noe, R.A. et al., 2014, pg.249). By comparing between employees using the simple ranking method, DreamWorks Animation would also be able to have an idea of how employees fare among their peers. This method is carried out by ranking the employees in the department from the best downwards (Noe, R.A. et al., 2014, pg.240). With the method of performance management formulated, the next step is on the lecture to the employees.DreamWorks animation should emphasize on scheduling regular appraisals to ensure that their employ ees have ample time to correct. Managers providing the feedback should also be deft on how to deliver and prepare for the appraisals (Noe, R.A. et al., 2014, pg.257). To slander any errors in performance management which whitethorn result from difference in standards of judgment or bias which may occur in any of the higher up methods, DreamWorks Animation should utilize the 360-degree performance appraisal. This method gathers feedback not only from managers, but from the peers, customers, as well as the individual (Noe, R.A. et al., 2014, pg.253). Performance management should also be done in a legal and respectable way to ensure that employees are enured fairly.With proper performance management, DreamWorks Animation will be able to benefit from not only having employees who have a clear idea on what are their goals and ways they could improve, constructive guidance and feedback will also ensure that the company is focused on achieving a common objective. As a result, the pro ductivity of DreamWorks Animation will be improved and employees will be more motivated to work towards their goals.ConclusionWith the to a higher place human resource management practices in place, in the next five years, DreamWorks Animation will be able to benefit from understanding specific requirements of each job and improve productivity. Having the right people at the right job where their talents are full utilized, they will create effective workgroups and ensure that their resources are well invested to improve performance. Through finding ways to improve on the current jobs would also be ripe in their corporate branding as a top company to work for, attracting the best talents around the world.The improvements to existing jobs would also ensure that the employees are given more support and encouragement to realize their potential, whereforeempowering employees. With the right recruitment practices, it would also ensure that their resources would be maximized on sources which would generate quality hire. The emphasis on performance management also allows gives a clear direction on organizational goals and guides employees towards working more effectively. On the whole, DreamWorks Animation will be able to create a high performance work system, they will also see a huge increase in employee morale and reduce turnover rate.Reference ListBuxton, R. 2013. Google Intern stipend Reached $6000 A Month, Plus Free aliment And Gym. 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